Advertising & Marketing

“American kids, targeted from birth with sales pitches for everything from Hollywood merchandise and junk food to iPods, cell phones, and the family car, now influence an estimated $700 billion in annual consumer spending.” Consuming Kids:The Commercialization of Childhood

WEBSITES:

Campaign for a Commercial Free Childhood. CCFC was created to address the rapidly escalating problem of commercialism encroaching on the lives of children.  http://www.commercialfreechildhood.org/resource/marketing-children-overview

Media Smarts is a Canadian not-for-profit charitable organization for digital and media literacy. It addresses issues of advertising and marketing to children and youth.  http://mediasmarts.ca/marketing-consumerism/how-marketers-target-kids

YOUTUBE VIDEOS:

Marketing food to children
https://www.youtube.com/watch?v=0bop3D7-dDM

Toxic Shock. Family Forum of the Family 2014
https://mail.google.com/mail/u/0/#search/maggie+hamilton/14b9042c6e728d06?projector=1

ARTICLES:

Marketing and advertising to children: the issues at stake
http://www.theguardian.com/sustainable-business/marketing-advertising-children-issues-at-stake

LESS SCREEN TIME = LESS MARKETING TO CHILDREN = LESS FAMILY STRESS  (Click here for link to PDF)

Six Strategies Marketers Use to Get Kids to Want Stuff Bad
http://usatoday30.usatoday.com/money/advertising/2006-11-21-toy-strategies-usat_x.htm

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